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Business Management & Marketing
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Bachelor in Sports and eSports Management (BA) - GBSB Madrid
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BACHELORS

Bachelor in Sports and eSports Management (BA) - GBSB Madrid

GBSB Global Business School (Madrid)
MadridSpain
On campus
Full-time
€13,900.00/year
 2085 Points
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Program Description

With GBSB Global’s Bachelor in Sports and eSports Management (BA) in Madrid students will turn their passion for sports and business into action.

The campus is a digital learning hub where they'll gain the expertise to excel in the exciting world of global sports. Graduates of this program will be equipped with the most advanced theories and practical skills necessary for a successful career in these sectors.

The curriculum covers a wide range of competencies, including those relevant to both business-to-business (B2B) and business-to-consumer (B2C) contexts, as well as essential elements of business management, strategy and leadership that have broad application in the global sports industries. Learners will gain insight into the latest trends and influences shaping the business landscape, learn effective talent management, financial planning and budgeting, marketing and public relations strategies, event operations, and more.

Equipped with cutting-edge digital tools and knowledge, graduates of the Bachelor in Sports and eSports Management (BA) will emerge well-prepared to navigate the intricacies of global sports markets.

Throughout this innovative BA program, students have the opportunity to focus on specific areas that align with their interests while receiving a comprehensive business education with a digital focus.

Entry Requirements

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Program Highlights

  • Accredited & Certified Degree: GBSB Degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
  • Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
  • Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
  • Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
More

Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Leadership, Human Resources and Organisation

Managerial Accounting

Leadership and Organizational Behavior

Starting a New Digital Business

Business Economics

Business Research Methods

Electives

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Electives

Undergraduate Dissertation

Electives

Sports and eSports Management

Business Models and Entrepreneurship in eSports

Talent Management in the Digital Era

Recreation, Leisure and Wellness Business

Event Management & Sponsoring

Sports and eSports Marketing

Dissertation in the area of Sports and/or eSports Management

Jobs - Careers

  • Esports Event Producer
  • Event Organizer
  • Sports Club Director
  • Entrepreneur in Sports Industry
  • Business Development Manager
  • Product and Community Manager
More
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