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Business Management & Marketing
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Retail and E-Business Entrepreneurship (BSc) - MAU
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Retail and E-Business Entrepreneurship (BSc) - MAU

Millennia Atlantic University (MAU)
Doral, FloridaUSA
On campus
Full-time
€12,005.66/year
Duration
4 Years
Language
English

Program Description

The Bachelor in Retail and E-Business Entrepreneurship (BSc) at Millennia Atlantic University is a 120-credit undergraduate program designed to prepare future entrepreneurs and business leaders for success in the digital and global economy. This program is ideal for students who aspire to launch their own ventures, work in international trade, or lead innovation within e-commerce and retail organizations.

This Bachelor in Retail and E-Business Entrepreneurship (BSc) bridges the gap between entrepreneurial vision and real-world execution. Students learn to identify market opportunities, design value-driven products, build efficient business models, and operate in both local and international markets.

In today’s fast-evolving digital economy, businesses need leaders who can integrate innovation with logistics, global sourcing, and e-commerce strategies. This program prepares students to do just that.

They will develop practical business planning skills, strengthen their leadership and communication capabilities, and graduate with the confidence to build or grow a competitive global enterprise.

Entry Requirements

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Curriculum

General Education

American Literature

Computer Concepts

Principles of Communication

Macroeconomics

Microeconomics

English Composition I

English Composition II

College Mathematics I

College Mathematics II

Political Science

General Psychology

Sociology

Entrepreneurship Core

Accounting I

Accounting II

Business Law I

Introduction to Business

Ethics and Social Responsibility

Human Relations in Business

Small Business Management

International Business

Personal Financial Management

Principles of Marketing

Advertising

Introduction to Entrepreneurship

Marketing and Digital Media Planning

Legal Considerations for Entrepreneurs

Entrepreneurial Mindset and Leadership Strategies

Product Market Research and Environmental Analysis

Product Development

Global Business Concept Development I

Retail and E-Business Entrepreneurship

Financing and Raising Funds

Retail Merchandising Principles

Retail Branding

Retail Buying

Operations, Logistics and Supply Chain Management

Global Sourcing

Profitability and Performance Management

Entrepreneurial E-commerce and E-tail

Driving Sales and Gaining Traction

Capstone and Final Business Pitch (Retail Business Concept Development II)

Jobs - Careers

  • Entrepreneur or Small Business Owner
  • Import/Export Manager
  • E-commerce Manager
  • Chief Executive Officer (CEO)
  • Sales Manager or Director
  • Purchasing Manager or Buyer
  • Management Analyst
  • Marketing and Promotions Manager
  • Innovation or Product Development Officer
  • Supply Chain Manager
  • Logistics or Distribution Analyst
  • Global Trade Consultant
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