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Bachelors
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Business Management & Marketing
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Bachelor in Marketing - EKA University of Applied Sciences
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BACHELORS

Bachelor in Marketing - EKA University of Applied Sciences

EKA University of Applied Sciences
Riga, Latvia
On campus
Full-time
€2,950.00/year
 885 Points
Duration
3 Years
Language
English

Program Description

The bachelor in Marketing is based on a workshop-based learning approach: part of the limited choice study courses are mostly workshops, where students together with industry professionals will work on solving practical tasks and developing skills in developing marketing solutions.

Entry Requirements

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Curriculum

Core Courses

Ιntroduction To Studies

Management

Sales Management

Management Information Systems

Business Economics and Planning

Regulatory Framework Of Business

Intellectual Property Rights

Accounting

Statistics

Research Methodology

MicroeconomicsMacroeconomics

Labor, Environmental And Civil Protection

Study paper

Latvian language (for foreign students)

Specialization Courses

Internship:
Internship at Business incubator

Marketing and types of marketing:
Marketing
Workshop "Digital Marketing"
Workshop "Event Marketing"
Workshop "Influencer Marketing"
Workshop "Content Marketing"

Marketing Communication and Psyhology:
The Psychology of Communication
Workshop "Visual Communication"
Workshop “The Art of Speech and Presentation"
Marketing Communication

Modern Marketing Research:
Workshop "Digital Analysis (SEO, SEA)"
Sociology
Consumer Behavior in the Market

Marketing Management:
Marketing Planning
Workshop "Creative ideas"
Branding

Marketing Solutions:
Workshop "Digital un Social Media Marketing DSMM"
Workshop "Multimedia Solutions"

Foreign Languages:
Professional Foreign Language I
Professional Foreign Language II

Final Exam:
Bachelor Paper

Jobs - Careers

  • Finance
  • Economics
  • Accounting
  • Solve Analytical and Management Problems
  • Manufacturing
  • Service and Trade Sectors
  • Tourism Companies
  • Banks
  • Insurance and Auditing Companies
  • State and Municipal Institutions
  • Companies and Organizations
  • Joint Enterprises
  • Braches of Foreign Companies
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