The bachelor in Marketing and Communication (BBA) is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice.
Through our courses, students are immersed in a wide range of topics, such as Marketing, Finance, Economics, Entrepreneurship, and Communication. Case studies, project work, corporate visits, guest speakers, and networking events are integrated into the courses, along with project weeks, allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.
Bachelor in Marketing and Communication (BBA) students complete a series of broad marketing modules, however, those students who choose the specialization of Marketing and Communication are introduced to the aspects of companies and organizations that affect the success of the organization.
The program is state-recognized and fully accredited.