Bachelor in Marketing (BSc) - Rowan University (USA)

The mission of the Bachelor in Marketing (BSc) at Rowan University is to prepare students for marketing careers in a rapidly changing business, social, and political environment. The primary goal of this program is to provide students with a full understanding of the functions of business organizations and prepare them to be strong contributors to the marketing function of their organizations.

Marketing is one of the most important functions in business that connects companies with their customers. It is a dynamic and exciting field that combines art with science. Developing a successful marketing strategy encompasses many tasks including marketing research, product or service design, branding, effective communication & promotional programs, pricing, and distributing products to customers.

As a graduate of the Bachelor in Marketing (BSc), students will not only be prepared for their first professional job but that they will also be able to continue to learn and develop in order to adapt to career and life changes. While a student at the Rohrer College of Business, they will have the opportunity to develop the skills necessary to succeed in an ever-changing world. Such that, experiential learning is emphasized early on and strengthened in the upper-division classes through project-based learning.