Bachelor in Marketing (BBA) - University of Wisconsin (UWM)

Marketing is the area of business that revolves around satisfying customer needs through research, development of products and services, planning, pricing, advertising, promotion, and distribution.

Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.

In the Marketing degree program at the Lubar College of Business, you’ll gain fundamental knowledge that will prepare you for a marketing career in a corporation, non-profit organization, or even government. You’ll learn how marketing supports an organization’s objectives, how to examine consumer motivation and behavior, how to price, promote, and distribute products and services, and how to plan and analyze market research data to make good decisions.

As a Marketing graduate, you’ll have a wide range of career opportunities available to you when you enter the workforce. Many students who major in marketing go on to careers in sales, consumer products, advertising, product management, brand management, retail, sports and entertainment, entrepreneurial ventures, or other industries.

Average starting salary: $52,828