Bachelor in Marketing (BA) (Hons) - Independent College

• To provide learners with knowledge and understanding of the fundamental theories, concepts and methods of marketing and the inter- relationships between marketing and other wider business functions.
• To provide and develop a professional competency in the techniques necessary to analyse, a situational audit on the various influences that affect competitive advantage, the ability to plan for the future and create strategies to exploit opportunities and/or defend against threats, implement same strategies through the mix and be able to assess the success of such strategies in a timely manner.
• To provide and develop the skills necessary to employ a methodical and critical approach to business challenges and to make decision based on a thorough examination of the various influences in an organisations marketing environment.
• To equip learners with the ability to communicate marketing challenges and solutions in an effective and coherent manner using both written and oral media taking into account ethical business practices, corporate governance and wider marketing standards.
• To cultivate an appreciation of the evolving marketplace and how changes in technology and consumer behaviour will impact on the future development of marketing practices.
• To provide learners with the knowledge and foundation to pursue further post graduate study.
• To provide links with marketing bodies to maximise opportunities of engagement and optimise career development for learners.
• To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace.
• To enable the learner to identify, develop, and apply analytical creative problem solving and research skills.

At the conclusion of the program, students should be able to:

• Evaluate the legal, social, and economic environments of business, domestic and internationally, through the marketing perspective.
• Analyse the structure and role of the marketing function, and its potential contribution to the business, both nationally and internationally.
• Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions.
• Demonstrate the capability to identify and harness ICT facilities and emerging marketing technologies in pursuit of marketing and wider business objectives and to enhance personal productivity.
• Utilise the responsibilities of business professionals in a professional manner, identifying potential ethical dilemmas and the evaluation of possible solutions.
• Demonstrate the acquired marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams.
• Exhibit a command of research processes, and the ability to successfully apply this in a business research project in a professional setting.
• Reflect on and demonstrate a level of academic ability at Level 8, allowing further academic or professional development.

• Digital Marketing Agencies
• Multi National Organisations
• Social Media & Advertising Agencies
• Small Medium Enterprises
• The Public Sector