Bachelor in Global Marketing - Vilnius University (VU)

• It is a creative study program with a lot of teamwork and project-based tasks.
• You will have frequent guest lectures from expert professionals, as well as a number of practitioners who are accomplished in their fields.
• Students are given the opportunity to participate in national and international competitions with the help of the lecturers, and are encouraged to put the knowledge they have acquired at the university into practice.

After having completed the Global Marketing study program, a graduate will have acquired the professional competencies crucial for carrying out complex work that requires not only personal responsibility, but also specific knowledge and skills in various fields of marketing. This includes:

• Carrying out market research
• Evaluating a company’s product range
• Choosing an appropriate pricing strategy
• Segmenting the market
• Understanding the factors and processes that influence consumer behaviour
• Knowing the marketing communication tools and combining those tools according to the marketing objectives
• Developing the business, etc

• Sales Manager
• Marketing Expert
• Business Manager
• Business Developer