Bachelor in General Business (BBA) - University of Wisconsin

Are you seeking a business degree that aligns with your unique interests and career goals? In the General Business major, you’ll have a lot of flexibility and the opportunity to customize what you study.

Because there are only two required courses in the program, you’ll be focusing on elective courses that you’ll select to align with your interests. In addition, you’ll be developing critical thinking, problem-solving, and communication skills that will help you build and advance a successful career.

When you study General Business, you’ll have a wide range of career opportunities available to you. Be sure to speak with your academic and career advisor in the Lubar College to develop the best plan to optimize your studies and focus your job search.