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Bachelors
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Business Management & Marketing
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Bachelor in General Business (BBA) - Berkeley (Newark)
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BACHELORS

Bachelor in General Business (BBA) - Berkeley (Newark)

Berkeley College (Newark)
Newark, New JerseyUSA
On campus
Full-time
€25,066.77/year
 2786 Points
Duration
4 Years
Language
English

Program Description

Combining rigorous, career-focused classroom instruction with practical learning experiences, academic programs like the bachelor in General Business (BBA) at Berkeley College provide students with comprehensive preparation to enter the professional world.

Entry Requirements

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Curriculum

Year 1

Semester 1

Computer Applications

Principles of Management

First Year Experience

Human Relations

Writing and Research

Semester 2

Writing Through Literature

Statistics I

Principles of Marketing

Business Elective

Year 2

Semester 3

Financial Accounting I

International Business

Introduction to Ethics

Business Electives

Semester 4

The Confident Writer

Principles of Economics

Business Law I

Mathematics/Science Elective

Business Elective

Year 3

Semester 5

Corporate Finance

Advanced Spreadsheets

Business Elective

Free Electives

Semester 6

Public Speaking

Business Electives

International Business/General Business/ Information Technology Management/Management/ Business Data Science Elective

Year 4

Semester 7

Business Strategy and Policy

Humanities Elective

Social Science Elective

English Elective

Liberal Arts Elective

Semester 8

Science Elective

Liberal Arts Elective

Free Elective

Business Elective

Learning Outcomes

  • Reading and Written Communication: Students will demonstrate competent writing and reading throughout their programs of study.
  • Oral Communication: Students will demonstrate effective oral communication skills in both general and major-specific contexts.
  • Critical Analysis and Reasoning: Students will use critical analysis and reasoning, supported by knowledge and skills learned throughout their degree programs, to enhance personal and professional decision making: Quantitative analysis and reasoning, analysis and reasoning in the humanities, sciences, social sciences, and arts, ethical analysis and reasoning, and reasoning in career-related contexts.
  • Knowledge and Skills for Living in a Diverse Society: Students will consider multiple perspectives (quantitative and qualitative, among individuals, from different cultural contexts, etc.) when making decisions independently or as part of a team.
  • Information Literacy: Students will define and articulate their needs for information and access this information effectively and efficiently.
  • Integration of Learning: Students will develop the ability to integrate their learning, making connections within their major, between fields, between curricular and co-curricular activities, and between academic knowledge and practice.
  • Students will be able to demonstrate appropriate knowledge in Accounting, Management, Marketing, Global Dimensions of Business, Business Finance, the Legal Environment of Business, Economics, Business Ethics, Information Management Systems, Quantitative Methods/Statistics, Business Leadership, and Strategic Management.
  • Students will be able to construct coherent forms of written communication in their professional work.
  • Students will be able to compose and present effective oral presentations.
  • Students will be able to produce work that is clear, rational, and informed by evidence.
  • Students will be able to apply theories and techniques from their academic programs in the context of an internship or experiential project.
  • Students will be able to demonstrate appropriate content knowledge in the functional areas of business.
  • Students will be able to think analytically. Students will be able to apply their business knowledge to a variety of settings.
  • Students will be able to interpret and evaluate various theoretical concepts and practical applications to improve organizational performance.
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