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€25,510.62/year
2787 PointsDuration
4 Years
Language
English
Program Description
The bachelor in Fashion Merchandising and Management (BBA) focuses on the business side of the fashion industry, training you in all aspects of the complete fashion global supply chain—current technologies, consumer behavior, product development, merchandising, retail distribution, marketing, and sales.
At Berkeley College, you’ll learn to succeed in the fashion business from those who already have. You’ll benefit from a faculty with extensive professional experience, as well as proximity to one of the world’s great fashion districts.
At Berkeley College, you’ll learn to succeed in the fashion business from those who already have. You’ll benefit from a faculty with extensive professional experience, as well as proximity to one of the world’s great fashion districts.
Entry Requirements
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Curriculum
Learning Outcomes
- Reading and Written Communication: Students will demonstrate competent writing and reading throughout their programs of study.
- Oral Communication: Students will demonstrate effective oral communication skills in both general and major-specific contexts.
- Critical Analysis and Reasoning: Students will use critical analysis and reasoning, supported by knowledge and skills learned throughout their degree programs, to enhance personal and professional decision making: Quantitative analysis and reasoning, analysis and reasoning in the humanities, sciences, social sciences, and arts, ethical analysis and reasoning, and reasoning in career-related contexts.
- Knowledge and Skills for Living in a Diverse Society: Students will consider multiple perspectives (quantitative and qualitative, among individuals, from different cultural contexts, etc.) when making decisions independently or as part of a team.
- Information Literacy: Students will define and articulate their needs for information and access this information effectively and efficiently.
- Integration of Learning: Students will develop the ability to integrate their learning, making connections within their major, between fields, between curricular and co-curricular activities, and between academic knowledge and practice.
- Students will be able to demonstrate appropriate knowledge in Accounting, Management, Marketing, Global Dimensions of Business, Business Finance, the Legal Environment of Business, Economics, Business Ethics, Information Management Systems, Quantitative Methods/Statistics, Business Leadership, and Strategic Management.
- Students will be able to construct coherent forms of written communication in their professional work.
- Students will be able to compose and present effective oral presentations.
- Students will be able to produce work that is clear, rational, and informed by evidence.
- Students will be able to apply theories and techniques from their academic programs in the context of an internship or experiential project.
- Students will be able to analyze current business trends to cultivate a fashion organization in a global environment.
- Student will be able to integrate the management and marketing processes to fashion merchandizing.
- Students will be able to demonstrate the ability to synthesize research related to the fashion industry.
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