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Business Management & Marketing
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Digital Marketing with Events Management (BA) - AU
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BACHELORS

Digital Marketing with Events Management (BA) - AU

Abertay University
DundeeScotland
On campus
Full-time
€17,410.02/year
 2634 Points
Duration
4 Years
Language
English
Apply date
Aug 2025
Start date
Sep 2025

Guaranteed Scholarships

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Program Description

This accredited Bachelor in Digital Marketing with Events Management (BA) degree has outstanding industry links. Students will learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.

Digital Marketing and Events Management fit together perfectly. Students will develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. This strong mix of digital marketing and event management skills is designed to make them highly appealing to future employers.

Focused squarely on employability, there's an option on this Bachelor in Digital Marketing with Events Management (BA) for students to go on a work placement and gain valuable industry experience, or they can choose to study overseas.

Entry Requirements

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Abertay University Rankings

  • Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023)
  • UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide)
  • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)

Curriculum

Year 1

Introduction to Accounting

Introduction to Marketing

Managing People and Ideas

Media and the Digital Society

Abertay 101 - Being Successful at Abertay

Year 2

Business Analytics

People, Planet, Profit

Theory and Practice in HRM

Project Management

Year 3

Digital Business Strategy

Fundamentals of Event Management

Prescriptive Analytics

Event Marketing

Year 4

Live Event Project

Brand Management

Strategic Marketing

Digital Public Relations

Responsible Events

Jobs - Careers

  • Human Resource Manager
  • Project Planning and Risk Officer
  • Business Analyst
  • CEO
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