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Business Management & Marketing
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Bachelor in Digital Marketing (BA) - GBSB (Madrid)
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BACHELORS

Bachelor in Digital Marketing (BA) - GBSB (Madrid)

GBSB Global Business School (Madrid)
MadridSpain
On campus
Full-time
€13,900.00/year
 2085 Points
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Program Description

The Bachelor in Digital Marketing (BA) at GBSB (Madrid) lays a solid foundation of business skills firmly rooted in the field of digital marketing. Hands-on learning is integral to this program, with modules covering SEO strategy, website optimization, digital advertising, product development, and market analysis.

Throughout this innovative Bachelor in Digital Marketing (BA) program, students are encouraged to focus on specific areas of interest while gaining a comprehensive business education with a strong digital focus. They will stay abreast of the latest trends in digital innovation, reinforce theoretical knowledge with practical applications, cultivate agile thinking, all while seamlessly adapting to the contemporary remote landscape that the world faces today.

This program hones students’ skills through real-world digital marketing projects, case studies, networking opportunities with professionals, and exposure to the latest digital applications and simulations.

Entry Requirements

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Program Highlights

  • Accredited & Certified Degree: GBSB Degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
  • Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
  • Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
  • Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Leadership, Human Resources and Organisation

Managerial Accounting

Leadership and Organizational Behavior

Starting a New Digital Business

Business Economics

Business Research Methods Electives

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Elective

Jobs - Careers

  • Digital Agency Account Manager
  • Content Writer
  • Virtual Reality Developer
  • SEO and SEM Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist
  • Social Media Marketer
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