The Bachelor in Digital Marketing (BA) at GBSB (Madrid) lays a solid foundation of business skills firmly rooted in the field of digital marketing. Hands-on learning is integral to this program, with modules covering SEO strategy, website optimization, digital advertising, product development, and market analysis.
Throughout this innovative Bachelor in Digital Marketing (BA) program, students are encouraged to focus on specific areas of interest while gaining a comprehensive business education with a strong digital focus. They will stay abreast of the latest trends in digital innovation, reinforce theoretical knowledge with practical applications, cultivate agile thinking, all while seamlessly adapting to the contemporary remote landscape that the world faces today.
This program hones students’ skills through real-world digital marketing projects, case studies, networking opportunities with professionals, and exposure to the latest digital applications and simulations.