Digital Marketing (BA) - University of Portsmouth (UK)

On this CIM and IDM accredited Bachelor in Digital Marketing (BA) students will develop the professional skills they need to become modern digital marketers.

They will learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. They will also explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.

94% of graduates in work or further study 15 months after this course

Students will learn to communicate with customers through digital platforms, and how to measure the performance of their communications with data and analytics. After their first year, they will choose specialist topics to focus on such as advertising or product development.

If they decide to complete an industrial placement year, they will graduate with a year of workplace experience as well as their degree knowledge. This paid placement takes place after their second or third year of study, and they will benefit from support from the University Careers and Employability service as well as our Placement Club.