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Business Management & Marketing
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Bachelor in Digital Marketing (BA) - Robert Gordon (RGU)
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BACHELORS

Bachelor in Digital Marketing (BA) - Robert Gordon (RGU)

Robert Gordon University
AberdeenScotland
On campus
Full-time
€7,134.79/year
 1048 Points
Duration
4 Years
Language
English

Affordable Tuition Fees

Robert Gordon University offers affordable tuition fees. Apply now through Brive.

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Program Description

Robert Gordon University offers the only bachelor in Digital Marketing (BA) available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver, and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

Top 3 in Scotland for overall student satisfaction in Media, Journalism, and Communications (National Student Survey 2023, excluding colleges, small, specialist, and private institutions).

If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.

Entry Requirements

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Curriculum

Year 1

Semester 1

Introduction To Data Analytics And Visualisation

Marketing

Digital Media Platforms And Practices

Semester 2

Content Marketing

Consumer Behaviour

Web Design

Year 2

Semester 3

Visual Culture and Design

Digital Branding

Integrated Marketing Communications

Data Analytics For Business Decisions

Semester 4

Managing In The Creative Industries

Digital Filmmaking

Public Relations

Introduction To Programming (Python)

Year 3

Semester 5

Digital Campaign Planning

Digital Marketing Agency

Digital Media And User Experience

Study Abroad

Professional Practice

Big Data Analytics

Semester 6

Professional Practice

Elective Courses:
Digital Marketing Project
Business Start Up In The Creative Industries
Professional Practice (6 weeks)
Digital Marketing Project
Research in the Creative Industries

Year 4

Semester 7

Digital Marketing Leadership

Search Marketing

Database Management

Research Methods

Choose one of the following:
Media Strategy and Innovation
Consumer Psychology
Programming Concepts for Business Analytics

Semester 8

Social Media Marketing

Research Project

Data Governance And Ethics

Optimisation For Decision Support

Jobs - Careers

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital Marketing Analyst
  • Digital Marketing Coordinator
  • Marketing Communications Manager
  • Communications Officer
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