Bachelor in Digital Marketing (BA) - GBSB Global (Malta)

The Bachelor in Digital Marketing (BA) at GBSB (Malta) offers international students a global perspective on the many core business concepts, developing a solid understanding of global markets and industries.

The program aims to help all enrolled students acquire an in-depth knowledge of the key traditional and digital marketing principles, as well as an understanding of how to apply them to real-world business operations.

The Bachelor in Digital Marketing (BA) is based on improving research, product planning and sales execution; it strengthens critical thinking and covers topics such as brand management, market analysis and new product development.

As part of the degree, students will cover innovative communication, digital and online marketing – studying SMM and SEO optimization, pricing strategies and online retailing. They will also learn how to test short and long term traffic funnels, manage and launch advertising campaigns, and monitor the global marketplace by testing users’ browsing habits, creating the best offers, and providing customers with new incentives to buy.

At the end of the day, the Bachelor in Digital Marketing (BA) will fully equip students with the marketing management knowledge required to effectively lead multinational teams and work successfully at both national and international levels.