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Business Management & Marketing
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Digital Communication and PR (BBA) - GBSB (Online)
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BACHELORS

Digital Communication and PR (BBA) - GBSB (Online)

GBSB Global Business School (Online)
Barcelona, Spain
Online
Full-time
€5,750.00/year
1207 Points
Duration
3 Years
Language
English

Program Description

The bachelor in Digital Communication and PR (BBA) is an innovative program that is specially designed for students who wish to study online and want to be competitive in the digital marketplace in the field of public relations.

Delivered completely in English, the bachelor in Digital Communication and PR (BBA) applies the most up-to-date teaching methodologies, situational analysis, and case studies to ready students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on various platforms.

Entry Requirements

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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Strategic Management of Enterprise and Digital Innovation

Managerial Accounting

Leadership and Organizational Behaviour

Starting a New Digital Business

Business Economics

Business Research Methods

Choose three of the following:
Digital Branding
Digital Communication Strategies and Digital Media
Principles of Public Relations
Visual Communications for Digital and Offline Channels
Reputation and Relationship Management in the Digital Era
Investor Relations
Dissertation in the area of Digital Communication & PR

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Three units corresponding to a chosen specialization area

Undergraduate Dissertation

Jobs - Careers

  • PR Director
  • PR Manager
  • Social Media Manager
  • Digital Communication Manager
  • Online Reputation Manager
  • Content Specialist
More
Outdated Content
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