Bachelor in Digital Communication (BA) - EU (Munich)

This bachelor in Digital Communication (BA) will cover topics such as structuring public relations campaigns, media strategy, and organizational communication and ethics.

Consumers have become active participants in the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.