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Business Management & Marketing
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Bachelor in Digital Business Development (BBA) - IUM
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BACHELORS

Bachelor in Digital Business Development (BBA) - IUM

International University of Monaco
Monaco, Monaco
On campus
Full-time
€13,600.00/year
 1360 Points
Duration
3 Years
Language
English
Apply date
Sep 2024

Program Description

The Bachelor in Digital Business Development (BBA) program at the International University of Monaco (IUM) prepares students to evolve and adapt to the new digital economy.

This program aims to provide students with technological knowledge and to complement their managerial skills. Through a deep dive into the digital world and technical training, the Bachelor in Digital Business Development (BBA) will allow students to communicate with specialists in a very technical way in their future career as part of the management of digital projects in innovative sectors.

The program prepares students for projects such as the digital transformation of companies and the management of digital projects in emerging areas, like Artificial Intelligence.

Students will be able to select a specialization field in the third year of the program.

Entry Requirements

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Curriculum

Year 1 & 2

Algorithms

Programming

Data Management

Big Data Analysis

Year 3

Students will choose a specialization field between:

Global Business
Communication and Event Management
Luxury Marketing
Sales and Services
Sports Business Management
International Finance
Monaco Banking
Financial Services

Jobs - Careers

  • Digital Business Analyst
  • Digital Sales Manager
  • Digital Strategy Manager
  • Digital Brand Manager
  • E-commerce Project Manager

Industries:

  • Banking, Finance, Insurance
  • Media, Advertising & Entertainment
  • Fashion, Watches, Accessories
  • Consumer / Professional Services
  • Retail
  • Energy & Power
  • Real Estate / Construction
  • Hospitality & Leisure
  • High Technology & Telecommunication
  • Healthcare
  • Government Agencies / Non-Governmental
More

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