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Business Management & Marketing
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Bachelor in Business Studies (BA) (Hons) - Independent College
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BACHELORS

Bachelor in Business Studies (BA) (Hons) - Independent College

Independent College
DublinIreland
On campus
Full-time
€5,600.00/year
 1176 Points
Duration
3 Years
Language
English

Program Description

The Bachelor in Business Studies (BA) (Hons) at Independent College provides a a comprehensive knowledge and understanding of modern business subjects and establishes a firm foundation for the development of a career in business.

Core Modules covered include Finance, Marketing and Management, along with general business areas such as Economics and Human Resources. Students will understand how these areas are inter-related with other functional areas in order to enable effective strategic business decisions.

The Bachelor in Business Studies (BA) (Hons) is structured in a way which provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The program offers students the choice of four options for the completion of their Honours Degree. These pathway study options are: Innovation, Human Resource Management (HRM), Entrepreneurship or Analytics & IT.

Accredited by: QQI

Entry Requirements

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Aims of the Program

  • To provide learners with a strong base of contemporary business knowledge through theory, concepts and methods constituting academic grounding in the core disciplines and skills required for a career in general business
  • To provide learners the environment in which to develop and confirm expertise in the major business disciplines
  • To develop in learners a methodical and rational approach to business problem solving and decision making, with the capability to apply acquired knowledge and skills to practical business situations
  • To develop in learners a range of intellectual skills, encompassing reasoning and evaluative skills and communication skills that develop as fully as possible their interpersonal abilities.
  • To develop learner capacity to organise information, argue, negotiate and defend conclusions and to present them in a clear and coherent fashion
  • To encourage learners to deal with knowledge in a critical and analytical way, with the capacity and confidence to evaluate ideas and opinions underpinned by qualitative and quantitative research findings
  • To provide learners with the opportunity to also specialise in a sub-field of business learning and to increase their knowledge and skills in this specialised area of Management, Accounting and Finance, Marketing and IT
  • To provide learners with the knowledge and foundation to pursue further postgraduate study
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Learning Outcomes

At the conclusion of the program, students should be able to:

  • Demonstrate an in-depth knowledge of essential business knowledge, theoretical models and principles within the core aspects of business.
  • Assess knowledge and information, tools and techniques in a critical manner to effectively adapt to changing business environments.
  • Critically assess the fundamental elements of business in particular accountancy and finance, IT and management and marketing how they are inter-related with other functional areas in order to enable effective strategic business decisions.
  • Be able to identify and harness new business models in pursuit of business objectives and to optimise personal productivity.
  • Evaluate the responsibilities of business professionals in a professional manner, identifying potential ethical dilemmas and the evaluation of possible solutions.
  • Demonstrate an extensive set of the acquired business skills, including the capability to participate creatively and responsibly in teams.
  • Exhibit a command of research processes, and the ability to successfully apply this in an applied business project in a professional setting.
  • Reflect on and demonstrate a level of academic ability at Level 8, allowing further academic or professional development.
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Curriculum

Year 1

Semester 1

Information Systems in Business

Business Ethics

Introduction to Economics

Introduction to Marketing Perspectives

Introduction to Financial Accounting

Semester 2

Leadership & Management

Introduction to Statistics & Data Analysis

Legal Issues in Business

Marketing Tools & Analysis

Finance for Business 1

Year 2

Semester 3

Finance for Business 2

Consumer Behaviour

Employability & Enterprise Skills

Contemporary Management

Systems Analysis and Design

Semester 4

Operations Management

Management in Practice

Databases in Organisations

Marketing Communications & CRM

Managerial & Decision Economics

Year 3

Semester 5

Strategic Management
Organisational Change
Project Management Tools & Concepts

Innovation Track:
E-Business, New Tech & Digital Business
Cybersecurity & Data Protection

HRM Track:
Cross Cultural Management
Conflict & Negotiation

Entrepreneurship Track:
Start-up Management Simulation 1

Analytics & IT Track:
Contemporary Issues in IT
Enterprise Systems

Semester 6

Applied Project
Strategic Management in Practice
Entrepeneurial Development

Innovation Track:
Management in the Digital Age
Digital Transformation, Change & Disruption

HRM Track:
Strategic HRM
Principles of Employment Law

Entrepreneurship Track:
Small Business Management Simulation 3

Analytics & IT Track:
Data Analytics
Business Intelligence

Jobs - Careers

  • Small Medium Enterprises
  • The Public Sector
  • Digital Marketing Agencies
  • Major Technical Marketing Hubs
  • Financial Services
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