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Bachelors
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Business Management & Marketing
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Business Management - Marketing (BA) - EU (Barcelona)
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BACHELORS

Business Management - Marketing (BA) - EU (Barcelona)

EU Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€14,100.00/year
 1410 Points
Duration
3 Years
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

The bachelor in Business Management - Marketing (BA) gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.

Entry Requirements

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Curriculum

Year 1

Semester 1

Understanding People in Organizations

Developing an Enterprising Mindset

Business Economics

Semester 2

Finance & Business Performance

Operations, Supply Chain & IT

Marketing Fundamentals

Year 2

Semester 3

Quantitative Skills for Business

Sustainability & Responsible Management

Convergent Media

Semester 4

Applied Operations Management

Managing Performance Through People

Digital & Social Media

Year 3

Semester 5

Global Business & Strategy

The Business Consultancy Project Part I

Marketing Strategy

Semester 6

Developing Leadership and Management

The Business Consultancy Project Part II

Content, Copywriting and Creativity

Jobs - Careers

  • Trade Marketing Manager
  • Consumer Insights Manager
  • Marketing Manager
  • Media Planner
More
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