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Business Management & Marketing
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Bachelor of Business Administration (BA) - IU
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BACHELORS

Bachelor of Business Administration (BA) - IU

IU International University of Applied Sciences
CologneGermany
On campus
Full-time
€8,500.00€6,831.00/year
 1000 Points
Duration
3 Years
Language
English

Study Now, Pay Later

Apply to this program and study with 100% tuition funding (for EU students).

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Program Description

Start your Business career in Germany with IU

The Bachelor’s in Business Administration at IU offers a modern and flexible study experience designed to match your ambitions. Through a hybrid learning model, you combine on-campus classes in Cologne with digital, self-paced study—giving you both structure and freedom.

As you progress, you can tailor your degree by specialising in high-demand fields such as:

• Artificial Intelligence
• International Management
• Business Analytics
• Entrepreneurship
• Logistics
• Organisational Development & Change

This allows you to shape your studies around your personal career goals.
You’ll also benefit from:

• Small class sizes with a more personalised learning experience
• A balance of academic knowledge and practical skills
• The opportunity to apply for an 18-month post-study work visa in Germany

If you're looking for a degree that combines flexibility, specialisation, and strong career prospects, this is a smart place to start.

Entry Requirements

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Study Contents

Fundamental courses

Business 101

Introduction to Academic Work for Business and Social Sciences

Managerial Economics

Business Mathematics

Marketing I and Marketing II

Project: Agile Project Management

Sustainability

Statistics

Accounting and Balancing

Leadership 4.0

Principles of Management

Project: Corporate Social Responsibility

In-depth courses

Corporate Finance and Investment

Corporate Planning and Control

International HR Management

Project: Economic Policy

Digital Business Models

Management Accounting

International Business Law

Project: Entrepreneurship

Project: Megatrends in a Business Context

Seminar: Current Issues in Business Administration

Internship

Internship: Business & Management

Bachelor thesis

Bachelor's thesis

Colloquium on the bachelor's thesis

Your career opportunities with a Bachelor in Business Administration

Germany’s dynamic and diverse business landscape opens the door to a wide range of career opportunities for Business Administration graduates. With a strong mix of practical skills and solid business knowledge, you’ll be well-prepared to work across industries and roles.

Leading companies like Siemens, Bosch, Deutsche Bank, Allianz, and BMW активно seek graduates for positions in management, finance, marketing, and operations, offering a strong entry point into the job market.

Graduates can expect competitive starting salaries, typically ranging between €40,000 and €65,000 per year, depending on the role and experience level.

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Award-winning education at IU

  • WR (Wissenschaftsrat Accreditation)
  • System Accreditation (German Accreditation Council)
  • FIBAA Premium Accreditation
  • QS Stars Rating System
  • WES (World Education Services)
  • EQANIE / EQAR (European Quality Assurance Register for Higher Education)
  • Business Graduates Association (BGA Member)
  • CHE Ranking (Top German Universities Ranking)
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Fresh Content
The content has been updated in the last 6 months

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