Business Administration (Marketing) (BSc) - Webster Vienna

The Bachelor in Business Administration (Marketing) (BSc) at Webster Vienna Private University is designed for students seeking a strong and comprehensive foundation in Business. The program is more structured than other business programs, covering the breadth of business-related disciplines as defined in the business core curriculum — accounting, international business law, economics, finance, management, international business and information systems.

The program culminates in a capstone strategy course requiring students to apply their knowledge of the various aspects of business in a market simulation.

Students who take up the Marketing Emphasis will also be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions. They will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.

Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing. Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.