Marketing means creating, communicating and delivering value to customers. , With the Bachelor in Business Administration (Marketing) (BSc) at Gannon University (Erie), students will help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs.
They will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.
The Bachelor in Business Administration (Marketing) (BSc) is accredited by the Accreditation Council for Business Schools and Programs.