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Bachelors
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Business Management & Marketing
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Business Administration and Management (BSc) - METU
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BACHELORS

Business Administration and Management (BSc) - METU

Budapest Metropolitan University
BudapestHungary
On campus
Full-time
€4,400.00/year
 924 Points
Duration
3 Years, 6 Months
Language
English
Apply date
Sep 2024

Program Description

The bachelor in Business Administration and Management (BSc) prepares the students to meet any business challenge imaginable.

In addition to receiving a thorough grounding in economics, students will also learn how to make powerful presentations, handle business negotiations, organize events, and write press releases. The bachelor in Business Administration and Management (BSc) teaches you how to compete to succeed in a professional environment, how to develop winning strategies, and how to realize your business goals.

Success has many components. If you want to succeed in business, you should be ready to think big, be capable of comprehending far-reaching processes, and have analytical, organizational, and managerial skills in order to deliver business results. This is inconceivable without up-to-date knowledge and effective management and communication.

Entry Requirements

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Curriculum

Year 1

Semester 1

Calculus for Business and Economics

Informatics I

Microeconomics

Basics of Law

Principles of Marketing

Management and Organization

Social History

Start My Brand

University Seminar

Frame of optional subjects

Semester 2

Statistics

Macroeconomics

Informatics II

Business Economics

Business Law

Frame of elective subjects - Training

Frame of optional subjects

Year 2

Semester 3

Business Statistics

International Economics

Finance I. (Introduction to Finance)

Accounting I

Business Informatics

Frame of elective subjects - Training (2)

Frame of optional subjects

Semester 4

Finance II. (Corporate Finances)

Accounting II

Strategic Planning

Human Resources Management

Introduction to e-business

Logistics

Introduction to EU integration

MyBrand Portfolio

Frame of optional subjects

Year 3

Semester 5

Decision Theory and Methodology (ERP Systems)

Controlling

Degree thesis forum

Specialization-specific subjects

Frame of elective subjects - Training (3)

Frame of optional subjects

Financial Management Specialization:
Insurance
Financial Planning
International Financial Management

Global Marketing Specialization:
International Business Culture
Public Relations Theory and Practice
Marketing in Global Environment

International Business Specialization:
Introduction to International Relations
International Business Culture
International Law

Semester 6

Project Management

Degree Research Methodology Forum

Degree thesis consultation I

Specialization-specific subjects

Frame of elective subjects - Training (4)

Frame of optional subjects

Financial Management Specialization:
Capitalization in Finance
Investments
Financial Policies and Strategy

Global Marketing Specialization:
Market Research
Digital Marketing Solutions
Case Studies in International Marketing

International Business Specialization:
Globalization and Regions in World Economics
International Trade and Finance
International Business Strategies and Competitiveness
Public Diplomacy

Year 4

Semester 7

Degree thesis consultation II

Degree thesis

Internship

Jobs - Careers

  • Enterprise Manager
  • Business Communicator
  • Environmental Manager
  • Expert of EU Economic Relations
  • Manager of Start-up Businesses
More

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