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Business Management & Marketing
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Business Administration - Management (BBA) - Berkeley Newark
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BACHELORS

Business Administration - Management (BBA) - Berkeley Newark

Berkeley College (Newark)
Newark, New JerseyUSA
On campus
Full-time
€25,695.28/year
 2780 Points
Duration
4 Years
Language
English

Program Description

Innovation, critical thinking, and creativity in decision-making are at the core of the bachelor in Business Administration - Management (BBA) at Berkeley College. Working in an environment that simulates global business markets, you’ll develop the skills necessary to actively participate in various roles within the management structure of different types of modern organizations.

You’ll also have opportunities to work on projects that are focused on community engagement, as well as study under the guidance of experts on special topics such as data mining, negotiations, business, and society.

Entry Requirements

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Curriculum

Year 1

Semester 1

Principles of Management

Computer Applications

First Year Experience

Human Relations

Writing and Research

Semester 2

Financial Accounting I

Writing Through Literature

Principles of Marketing

Statistics I

Business Elective

Year 2

Semester 3

International Business

Entrepreneurship

Essentials of Human Resources Management

Introduction to Ethics

Management Elective

Semester 4

Business Law I

Sales and Customer Service Management

Advanced Spreadsheets

Mathematics/Science Elective

Management Elective

Year 3

Semester 5

Corporate Finance

Principles of Economics

The Confident Writer

Free Elective

Semester 6

Operations Management

Public Speaking

Management Elective

Free Elective

International Business/General Business/ Information Technology Management/Management/ Business Data Science Elective

Year 4

Semester 7

Business Strategy and Policy

English Elective

Humanities Elective

Business Elective

Science Elective

Semester 8

Management Simulation

Social Science Elective

Liberal Arts Elective

Management Elective

Business Elective

Learning Outcomes

  • Reading and Written Communication: Students will demonstrate competent writing and reading throughout their programs of study.
  • Oral Communication: Students will demonstrate effective oral communication skills in both general and major-specific contexts.
  • Critical Analysis and Reasoning: Students will use critical analysis and reasoning, supported by knowledge and skills learned throughout their degree programs, to enhance personal and professional decision making: Quantitative analysis and reasoning, analysis and reasoning in the humanities, sciences, social sciences, and arts, ethical analysis and reasoning, and reasoning in career-related contexts.
  • Knowledge and Skills for Living in a Diverse Society: Students will consider multiple perspectives (quantitative and qualitative, among individuals, from different cultural contexts, etc.) when making decisions independently or as part of a team.
  • Information Literacy: Students will define and articulate their needs for information and access this information effectively and efficiently.
  • Integration of Learning: Students will develop the ability to integrate their learning, making connections within their major, between fields, between curricular and co-curricular activities, and between academic knowledge and practice.
  • Students will be able to demonstrate appropriate knowledge in Accounting, Management, Marketing, Global Dimensions of Business, Business Finance, the Legal Environment of Business, Economics, Business Ethics, Information Management Systems, Quantitative Methods/Statistics, Business Leadership, and Strategic Management.
  • Students will be able to construct coherent forms of written communication in their professional work.
  • Students will be able to compose and present effective oral presentations.
  • Students will be able to produce work that is clear, rational, and informed by evidence.
  • Students will be able to apply theories and techniques from their academic programs in the context of an internship or experiential project.
  • Students will be able to demonstrate appropriate content knowledge in Management. Students specializing in Human Resources will be able to apply and analyze Management concepts with special reference to Human Resources. Students specializing in Entrepreneurship will be able to analyze Management concepts with special reference to Entrepreneurship.
  • Students will be able to critically assess an organization’s competitive advantage and strategy.
  • Students will be able to apply comprehensive management concepts within the framework of detailed business analysis.
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