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Business Management & Marketing
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Apparel and Merchandising
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BACHELORS

Apparel and Merchandising

Colorado State University
Fort Collins, Colorado, USA
On campus
Full-time
€30,438.78/year
3212 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

The Major in Apparel and Merchandising emphasizes the study of apparel and textile design, product development and sourcing, and the promotion, distribution, and retailing of consumer goods in the global environment, while fostering awareness of cultural diversity and a commitment to social responsibility. The program encompasses the study of the cultural/historical, economic, social/psychological, and scientific aspects of the textile and apparel industry. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.

Entry Requirements

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Concentrations

Apparel Design and Production Concentration

The Apparel Design and Production concentration focuses on the development of knowledge and skills necessary to engage in the design of textile and apparel goods.

Students will complete coursework in aesthetics and design, illustration, pattern development, apparel construction techniques, and computer-aided design.

Merchandising Concentration

The Merchandising concentration prepares students for the assortment, planning, and sale of textile and apparel goods.

Students will complete coursework in consumer behavior, merchandising processes, management, merchandise buying, retail store design, and the global industry.

Product Development Concentration

The Product Development concentration focuses on developing and innovating consumer products.

Students will learn skills for product development, sourcing, market potential analysis, trend forecasting, line development, product line management, quality assurance, and supply chain management.

Careers

Career options for Apparel Design and Production graduates include, but are not limited to:

  • apparel and fashion designer
  • computer-aided design (CAD) manager
  • creative director
  • design director
  • fashion illustrator
  • fashion magazine editorial contributor
  • fashion stylist

Career options for Merchandising graduates include, but are not limited to:

  • consumer or market researcher
  • brand/product merchandise manager
  • merchandise buyer
  • retail analyst
  • retail manager
  • retail store/website planner
  • resident buying office administrator
  • sales representative
  • showroom coordinator/manager
  • inventory control agent
More

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