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Business Management & Marketing
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Advertising and Digital Marketing Communications (with Placement Year)
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BACHELORS

Advertising and Digital Marketing Communications (with Placement Year)

University of Greenwich
London, UK
On campus
Full-time
Duration
4 Years
Language
English

Program Description

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Notes:

• Tuition fees for students who have citizens' rights after Brexit: £9,250

• Placement year fees: £1,000

Entry Requirements

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Curriculum

Year 1

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development - PPD1 (15 credits)
Brand Management (15 credits)

Year 2

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)

Placement Year

Business Placement (One year) (30 credits)
Work Placement (Business School)

Year 4

Core Modules:
Social Marketing (15 credits)
Direct and Digital Marketing Strategy (30 credits)
Social Media and Analytics (15 credits)
Critical Approaches to Advertising (15 credits)
Corporate Communications (15 credits)

Students are required to choose 30 credits from this list of options:
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Careers

  • International management
  • Advertising and public relations agencies
  • Sales promotion
  • Marketing
  • Media
  • Digital communications and other advertising fields
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