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€8,940.00€8,046.00/year
1126 PointsDuration
4 Years
Language
English
Apply date
Sep 2024
Program Description
The bachelor in Graphic and Digital Design (BA) aims to develop students’ communication, critical thinking, and creative skills, cultivate their aesthetic criteria, and help them establish a strong visual vocabulary to successfully address and solve everyday design problems.
The graphic design field is developing rapidly with the help of digital tools; continuous technological advancements create new challenges and opportunities for the modern graphic designer.
Graphic language, through images and texts, largely determines the everyday lives of people all over the world. Newspapers and textbooks, product packaging and promotional posters, signage in malls and roads, websites, and mobile applications are just a few examples of visual communication design.
The graphic design field is developing rapidly with the help of digital tools; continuous technological advancements create new challenges and opportunities for the modern graphic designer.
Graphic language, through images and texts, largely determines the everyday lives of people all over the world. Newspapers and textbooks, product packaging and promotional posters, signage in malls and roads, websites, and mobile applications are just a few examples of visual communication design.
Entry Requirements
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Learning Outcomes
- Critically discuss concepts, principles and theories relating to the history and theory of the broad field of visual communication.
- Employ the fundamental design principles and theories that underpin the implementation of different projects in areas such as: advertising and social media design, brand identity design, information design, packaging and sustainable design, publications design, typography and type design, art and illustration for graphic design, motion graphic design, web design, and print production.
- Apply a range of critical enquiry and visual investigation strategies in order to evaluate problems and develop innovative design solutions.
- Design and execute an independent research project from the problem recognition stage through to the evaluation and appraisal of findings.
- Create design work to a professional standard utilising software tools and taking into consideration the production constraints discussed in the programme.
- Organise a portfolio of work that demonstrates their skills and competences and corresponds to the quality standards of the international and European graphic design industry.
- Operate effectively in an interdisciplinary team applying the interpersonal skills acquired through the course’s practical projects.
- Express their work in oral and written form using the appropriate terminology in the subject area.
- Identify the details of the business functions in the graphic design environment such as marketing, costing, and estimating.
- Appraise themselves as members of a community whose people with special needs and/or awareness of social issues can benefit from their skills.
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Curriculum
Jobs - Careers
- Print And Electronic Publishing (Books, Magazines, Newspapers)
- Information Design
- Branding and Advertising
- Packaging
- Print Production Management
- Digital And Online Visual Design Applications
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