Fashion and Design Management (BA) - Fresenius University

The fashion and lifestyle sectors are design-oriented and strongly intertwined on a global scale. Industry and commerce are constantly changing, shaped by digital transformation, sustainability, and increasing personalization. By studying the Bachelor in Fashion and Design Management (BA) at Fresenius University of Applied Sciences (in partnership with AMD Akademie Mode & Design), students will acquire the knowledge and skills they need to actively shape the transformation of these industries.

The Bachelor in Fashion and Design Management (BA) is a practice-orientated study program. Students will learn to understand the mechanisms of the market, recognize the needs of different interest groups, and find innovative and sustainable solutions. They will also monitor new industry developments. The megatrends of digitalization and sustainability are a particular focus of the curriculum.

During their first three semesters, students will focus on learning the basic principles of fashion design, business administration, marketing, and management. An internship as well as two-semester majors offers students the opportunity to design their study program based on their individual interests.