Digital Arts and Culture (BA) - University of Wisconsin

Technology is rapidly changing, as is its impact on all types of industries and on our culture. The DAC program is at the forefront of the intersection of art and design, global communication theory, social media, marketing, journalism, and social sciences. Coursework covers all of these areas, and students can customize electives around their particular interests.

The Digital Arts and Culture program is designed to give students a comprehensive understanding of the intersection of digital technologies, culture, and creativity. You will study and explore a variety of emerging media and systems and have exciting practical opportunities with these tools to make, analyze, and share creative works and cultural products.

The program is student-centered, meaning that you will have the freedom to pursue your interests and tailor your coursework to meet your individual goals. Whether you want to specialize in digital storytelling, games, design, social media, or web development, our faculty, staff, and advisors will work with you to create a personalized plan of study that reflects your passion and ambition.

At the heart of the Digital Arts and Culture program is a commitment to collaboration and community-building. Throughout your academic career, you will have the chance to work with other students, faculty, and community partners on various projects to cultivate creative practices, technological skills, and a supportive network. The program is interdisciplinary and interactive, with plenty of opportunities for hands-on learning, experimentation, and inquiry within emerging fields.