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Masters
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Tourism & Leisure
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Master in Tourism and Hospitality Management - EU (Munich)
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MASTERS

Master in Tourism and Hospitality Management - EU (Munich)

EU Business School (Munich)
MunichGermany
On campus
Full-time
€15,600.00total
 1560 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

Focusing on the development of executive skills and strategic aptitudes, this master in Tourism and Hospitality Management explores the theories, practices, and frameworks that make up the tourism and hospitality fields, while developing an understanding of international and intercultural management needs.

An increasingly globalized world has led tourism to become the fastest-growing industry in business today. Modern companies require academically qualified, visionary leaders to create new business models and understand changes in technology and consumer trends.

Entry Requirements

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Curriculum

Courses

Term 1

The Changing Environments of Tourism

People, Profit, Planet – Keys to Sustainable Tourism

Winning Strategies for Market Entry

Tools for Success

Business Immersion Week

Term 2

Digital Business in Tourism

E-Tourism: Marketing Strategies and Online Commercialization

Strategic Development for Business Success

Developing a Leadership Edge

Business Immersion Week

Term 3

Hospitality Management

Innovation in The Tourism Industry

New Product Development for Growth

Building Successful Teams

Business Immersion Week

Jobs - Careers

  • Entertainment Manager
  • Commercial Director of a Hotel
  • Public Relations Manager
  • Tour Manager
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