Master in Strategic Tourism Management - IAN International

The holder of the master in Strategic Tourism Management is a management and tourism professional, poly-skilled, who can intervene in the animation of the territories, the setting up of tourist projects, the management of tourist sites or facilities, and is responsible for the creation and/or marketing of tourist products.

This training in the master in Strategic Tourism Management is adapted to the digital evolution of tourism activities: the tourism sector is an important pillar of the so-called “services” economy which is evolving under the impact of the digital revolution. This revolution involves new professions and new tools, but also the appearance of new players and a new reflection on business strategies.

The objective is to master the knowledge, know-how, and know-how of the sector. Professional training fully in tune with recent developments in the sector.