Innovation and Experience Design for Tourism (MSc) - MU

This master in Innovation and Experience Design for Tourism (MSc) will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector.

With a master in Innovation and Experience Design for Tourism (MSc), you will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations, and know-how to create and develop experiences.

Online booking, social media usage during the trip, and the abundance of travel apps have changed the way people travel. More and more, choices are driven by online evaluations and experiences. The sharing economy has disrupted traditional tourism practices, smart destinations are on the rise, and artificial intelligence and virtual reality are drivers of change in the tourism sector.