This Master's program is tailored to meet the demands of the global hospitality and events industry. Through specialized modules like international events management, hospitality operations, and digital marketing strategies, students gain a comprehensive understanding of event planning and venue coordination. The program emphasizes practical learning, fostering skills essential for successful event creation and management.
An integral aspect of the program is its focus on innovation and entrepreneurship in the events industry. With modules dedicated to new venture creation and innovation in events, students explore creative approaches to event planning and learn to leverage digital technologies effectively. This emphasis on innovation prepares graduates to adapt to the evolving landscape of the hospitality and events sector, driving forward-thinking strategies and solutions.
Upon graduation, students are equipped with the expertise and practical experience needed to excel in leadership roles within the industry. Armed with a deep understanding of event management principles and a focus on innovation, graduates are poised to make significant contributions to the global hospitality and events sector, whether in hotels, resorts, event planning firms, or entrepreneurial endeavors.
Additional costs: The registration fee is CHF 3,300 for Semester 1 and CHF 1,650 for Semester 2.