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Hospitality Strategy and Digital Transformation - Les Roches
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    MASTERS

    Hospitality Strategy and Digital Transformation - Les Roches

    Les Roches Global Hospitality Education
    Crans-MontanaSwitzerland
    On campus
    Full-time
    €47,801.26/year
    Duration
    1 Year, 6 Months
    Language
    English
    Apply date
    Sep 2025

    Program Description

    The Master in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education is an innovative, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.

    94% of career-seeking students have one or more job offers on graduation.

    The program teaches students how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization. It exposes them to the industry and its experts through various modules, a business field trip and either a hands-on capstone project or an internship. It is suitable for innovators, particularly hospitality professionals and career switchers.

    The Master in Hospitality Strategy and Digital Transformation is accredited by NECHE.

    Living expenses: €7,600

    Entry Requirements

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    Curriculum

    Hospitality Immersion Program (2 weeks)*

    Hospitality in Context

    Food and Beverage Operations Management

    Rooms Division Operation Management

    *Only for students without a hospitality related degree or professional experience.

    Semester 1

    Developing Sustainable Strategies and Business Models

    Revenue, Channel and Demand Management

    Design Thinking and Innovation

    Advanced Digital Marketing Strategies and Tactics

    Ethics, and CSR in the Connected World

    New Business Models and Start-up Ecosystem in Hospitality

    Business Field Trip

    Semester 2

    Leading Your Organisation into the Digital Transformation

    Implementing and Leading the Digital Transformation

    Applied Project Management

    Customer Experience, Service Excellence and Personalization in the Digital Age

    Sustainable Hospitality

    Business Strategies, Design and Development

    Leadership Awakening: Multicultural Leadership, Emotional Intelligence, Talent Management and Teambuilding

    Semester 3

    6-month Internship or Capstone Project

    Jobs - Careers

    • Hospitality Industry
    • Technology Companies
    • Finance Firms
    • Digital Marketing Agencies
    More
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