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Tourism & Leisure
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Hospitality Strategy and Digital Transformation - Les Roches
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MASTERS

Hospitality Strategy and Digital Transformation - Les Roches

Les Roches Global Hospitality Education
Crans-MontanaSwitzerland
On campus
Full-time
€48,689.25total
 2043 Points
Duration
1 Year, 6 Months
Language
English
Apply date
Sep 2024

Program Description

The Master in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education is an innovative, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.

94% of career-seeking students have one or more job offers on graduation.

The program teaches students how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization. It exposes them to the industry and its experts through various modules, a business field trip and either a hands-on capstone project or an internship. It is suitable for innovators, particularly hospitality professionals and career switchers.

The Master in Hospitality Strategy and Digital Transformation is accredited by NECHE.

There may be additional academic and living costs by this University.

Entry Requirements

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Curriculum

Hospitality Immersion Program (2 weeks)*

Hospitality in Context

Food and Beverage Operations Management

Rooms Division Operation Management

*Only for students without a hospitality related degree or professional experience.

Semester 1

Developing Sustainable Strategies and Business Models

Revenue, Channel and Demand Management

Design Thinking and Innovation

Advanced Digital Marketing Strategies and Tactics

Ethics, and CSR in the Connected World

New Business Models and Start-up Ecosystem in Hospitality

Business Field Trip

Semester 2

Leading Your Organisation into the Digital Transformation

Implementing and Leading the Digital Transformation

Applied Project Management

Customer Experience, Service Excellence and Personalization in the Digital Age

Sustainable Hospitality

Business Strategies, Design and Development

Leadership Awakening: Multicultural Leadership, Emotional Intelligence, Talent Management and Teambuilding

Semester 3

6-month Internship or Capstone Project

Jobs - Careers

  • Hospitality Industry
  • Technology Companies
  • Finance Firms
  • Digital Marketing Agencies
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