Master in Sports Business Management (MSc) - IUM

The Master in Sports Business Management (MSc) at the International University of Monaco (IUM) provides students with a theoretical and practical understanding of the importance of sport management as a field of study and employment.

From understanding the scope of major international sporting events to the impact of sports events on society, the master’s program courses analyze the most relevant and important issues within the sporting industry. The role of the athlete, the strategic management of sports events, current trends in sports marketing, and the evolving landscape of media consumption of sports are all analyzed using a combination of theory, case studies, and exciting guest speakers to provide real-life experiences to further add to the student experience.

75% of graduates are employed on graduation day.

Through internships and real-world projects, this program prepares students for leadership positions in the sports industry and provides them with opportunities for networking and hands-on experience. The location in Monaco provides access to a thriving sports community and numerous networking opportunities with industry leaders.

During the Masters in Sports Business (MSc) program, students will work on concrete issues and practice what they learn. They will apply the knowledge acquired in class to real-world challenges.