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Duration
1 Year
Language
English
Apply date
Aug 2024
Program Description
The Master in Strategic Communication (MA) program at Gannon University (Erie) prepares students for careers in various areas of communication, including public relations, corporate communication, and health communication. Students may choose to focus their studies on communication management or health communication.
The curriculum combines a theoretical foundation with a focus on essential skills for communication professionals. According to the Bureau of Labor Statistics, employment in media and communication is expected to grow faster than average with about 151,500 new jobs by 2030. These jobs arise from the need to create, edit, translate, and disseminate information across a variety of platforms.
The Master in Strategic Communication (MA) program is STEM-designated.
The curriculum combines a theoretical foundation with a focus on essential skills for communication professionals. According to the Bureau of Labor Statistics, employment in media and communication is expected to grow faster than average with about 151,500 new jobs by 2030. These jobs arise from the need to create, edit, translate, and disseminate information across a variety of platforms.
The Master in Strategic Communication (MA) program is STEM-designated.
Entry Requirements
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Learning Outcomes
Students will be able to:
- Understand the cultural and political issues impacting the study of communication.
- Understand the dynamic nature of interpersonal communication in a variety of contexts.
- Apply theoretical principles of human communication theory and communication ethics in interpersonal, small group, team, and organizational contexts.
- Analyze the role that ethical persuasion plays within the marketplace.
- Evaluate existing research in order to examine a contemporary issue within the field of human communication.
- Critique existing professional practices and academic research to improve interaction between persons of varying religious, professional, and socio-economic backgrounds.
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Curriculum
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