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Masters
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Journalism & Media
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Media Management
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MASTERS

Media Management

Middlesex University
London, UK
On campus
Full-time
€18,872.19/year
2186 Points
Duration
1 Year
Language
English

Program Description

Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

Entry Requirements

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Curriculum

Media Management in Practice

The module provides an overview of the course and addresses the relationship among media management, policy and economics, content production and distribution, and society. You'll consider the drivers for change within media and creative industries and the context for managerial decision-making.

Project Management and Research Skills

Choosing to do a postgraduate degree means that you will be interested and engaged in gaining research skills that enable you to embark on a process of knowledge-making, self-discovery and self-motivation. Through hands-on assignments, you will gain project management skills beneficial for your future career, such as defining, planning and costing projects, which consequently will inform the development of the final major project proposal.

Audience Engagement and Data Analytics

The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches.

This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.

Digital Marketing for the Creative Industries

This module aims to explore digital marketing looking at the challenges and opportunities the new technologies and concepts such as social media, search engines, mobile advertising and user generated content bring to creative industries at international level.

You'll be equipped with knowledge and practical skills in the virtual market place and be prepared to manage and apply new digital marketing models, social media and branding strategies.

Major Project

During this module, you'll develop a research-based, practically-oriented final project and demonstrate critical and independent thinking. This should draw on topics covered during the MA, addressing the specificities, challenges, innovations and opportunities within media management and the creative industries more broadly, and explore more forensically a subject identified as key to career development.

Careers

Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate. Recent graduates have gone on to the following roles:

  • Media Manager
  • Media industry consultant
  • Digital strategist
  • Media project planner
  • Social media manager
  • Digital marketing manager
  • Editor
  • Social media analyst
  • Content strategist
  • Creative team leader
More

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