Master in Mass Communications (Online) (MA) - LJMU

The specific aims of the program are to enable students to:

• Critique key theories and concepts that underpin the study of mass communications
• Undertake the evaluation of contemporary mass communications scholarship and professional practice
• Critically debate the political, legal and ethical aspects of media and communication processes, systems and participation
• Recognise and anticipate developments in the role played by media and communication in economic and political organisation at local, national, regional, international and global levels
• Carry out original and independent research through the development of a critical appreciation of research methodologies appropriate for the study of media and mass communications
• Meet the challenges of employment in a global society through the development of their intellectual, analytical and research skills related to the study of mass communication

A student who is eligible for this award will be able to:

1. Critically evaluate how mass communications are organised, operated and managed
2. Display a critical awareness of the roles that mass communications play in a range of cultural and social formations
3. Demonstrate an advanced understanding of the varied contextual factors influencing mass communications industries and the role of these industries in contemporary political and social life
4. Critically evaluate the limitations of research methodologies and using this judgement propose their own research design
5. Demonstrate a critical awareness of current debates and research in mass communications
6. Draw upon knowledge of the ways in which theories and concepts have developed in particular contexts in their assessment of contemporary issues and debates
7. Appraise legal, ethical and regulatory frameworks which structure mass communication processes and practices
8. Critically reflect upon their research and professional practice.
9. Engage critically with theories and concepts in mass communications and put them to productive use
10. Develop substantive and detailed knowledge and understanding in one or more designated areas of the field
11. Consider and critically evaluate their own work in a reflexive manner with reference to academic and/or professional issues, debates and conventions
12. Critically appraise mass communication with appropriate reference to social context and diversity of media use and engagement
13. Communicate key theories, methods and concepts for the purpose of mass communications analysis
14. Design, carry out and present various forms of research involving sustained independent enquiry at an advanced level
15. Propose, design and conduct research that will demonstrate a sophisticated understanding of concepts, information and techniques at the forefront of the discipline
16. Understand the limits of the major research methods associated with mass communications, and be able to\ apply this knowledge critically to their own work
17. Apply critical debates in mass communications, including those concerned with ethics, policy and professionalism, to practical work.
18. Appreciate how diverse audiences and communities engage with mass communications at local, regional, national, international and global levels.
19. Work in a flexible and independent way, showing self-discipline and reflexivity
20. Plan and implement tasks in a professional manner
21. Communicate their findings clearly to specialist and non-specialist audiences
22. Initiate, develop and realise distinctive and creative work within various forms of digital writing
23. Retrieve and generate information, and critically evaluate sources, in carrying out independent research
24. Communicate ideas at an advanced level, deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and adapting a problem-solving approach demonstrating professionalism
25. Put to use a range of IT skills from basic competences such as data analysis and word processing to more complex skills using web-based technology or multi-media, and develop as appropriate, specific proficiencies in utilising a range of media technologies.