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Masters
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Journalism & Media
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Communication
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MASTERS

Communication

University of South Australia
AdelaideAustralia
On campus
Full-time
€17,632.38/year
Duration
2 Years
Language
English
Apply date
Jul 2024

Program Description

Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.

The Master of Communication combines fundamental and advanced training in planning, implementing and evaluating communications strategies with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.

You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.

Entry Requirements

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Learning Outcomes

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:

  • Communication and Media: Advanced
  • Social Media Management
  • Digital Design
  • Communication Contexts
  • Content Creation
  • Campaigns and Crisis Management
  • Digital Entrepreneurship

In your second year, you will undertake either a Masters Research or an industry-focused Professional Project or placement.

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Curriculum

Year 1

Communication and Media: Advanced

Social Media Management

Industry 4.0 and Society

Managing Digital Design

Communication Contexts

Campaigns and Crises

Content Creation

Digital Entrepreneurship

Year 2 - Professional & Research stream

Professional Project 1

Masters Project Report 1

Match Studio Projects: Advanced

Professional Project 2

Masters Project Report 2

Masters Elective

Research Methodologies and Methods M

Research Thesis 1

Key Ideas and Theories

Research Thesis 2

Careers

  • Strategic communications manager
  • Social media manager
  • Marketing manager
  • Public relations manager
  • Media adviser
  • Online editor
  • Content creator
  • Copywriter
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