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Master in Growth Hacking (Online) (MA) - IU (Berlin)
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MASTERS

Master in Growth Hacking (Online) (MA) - IU (Berlin)

IU International University of Applied Sciences (Berlin)
Berlin, Germany
Online
Full-time
€556.00€361.00/month
Duration
2 Years
Language
English

Program Description

Find out how to boost business growth using targeted marketing, advanced software, and artificial intelligence. Your master in Growth Hacking (Online) (MA) can teach you how to do this. IU is the first university to offer a study program in Growth Hacking.

This master in Growth Hacking (Online) (MA) is accredited in line with German and European standards and your degree is internationally recognized and can easily be transferred to another country.

Entry Requirements

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Curriculum

Year 1

Semester 1

Advanced Growth Hacking

International Consumer Behavior

Online and Social Media Marketing

Advanced Research Methods

Data-Driven Marketing

Project: Growth Hacking Tools

Semester 2

Performance Marketing

Design, Lean and Game: Social and Creative Methods

Digital Analytics and Strategies

Web and Mobile Development

Project: Conversion Rate Optimization

Project: Growth Hack Development

Year 2

Semester 3

User Interface and Experience

Seminar: Previous and Current Growth Hacks

Choose one of the following:
E-Commerce
Strategic Marketing and Branding
Social Medial Models and Creation
Business Analyst
Salesforce Consultant Specialization
SEA and Social Media Marketing
Big Data Applications
Community Management and Online-Communication
International Marketing and Marketing Controlling
Innovation and Sales
Product Development and Design Thinking
Lean Start Up and Current Topics of Innovation and Entrepreneurship

Choose one of the following:
Sales Management
Communication and Public Relations
Social Media Campaigns and Agile Online Marketing
Artificial Intelligence
Salesforce Developer Specialization
Neuromarketing
Data Science and Analytics
Content Creation and Storytelling
Marketing Research and Digital Campaigns
Digital Transformation
Marketing Project and Agile Project Management
Start Up Lab

Semester 4

Master Thesis

Jobs - Careers

  • (Senior Growth) Manager
  • (Senior) Manager Digital Marketing & Growth
  • (Senior) Conversion Rate Optimization Manager
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