Strategic Marketing (MSc) - Middlesex University Dubai

The Master in Strategic Marketing (MSc) at Middlesex University Dubai program brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The course is developed through consultations with industry experts, scholars and students. It recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value.

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

The Master in Strategic Marketing (MSc) program is designed with a teaching philosophy which puts the students at the heart of the learning experience, recognising that they are future-oriented and career focused and looking to enhance their skills for employment in a range of marketing positions.

Accredited by the Chartered Institute of Marketing.