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MASTERS
Master in Strategic Marketing (MA) - BSBI (Barcelona)
Master in Strategic Marketing (MA) - BSBI (Barcelona)
€12,600.00total
2520 PointsDuration
1 Year, 6 Months
Language
English
Program Description
The master in Strategic Marketing (MA) will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as give you an overview of the different requirements of local, national, and global markets.
Degree awarded by Universita Telematica Internazionale UNINETTUNO.
Degree awarded by Universita Telematica Internazionale UNINETTUNO.
Entry Requirements
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Curriculum
Learning Outcomes
Upon successful completion of the master in Strategic Marketing (MA) students should be able to:
- Develop and evaluate marketing strategies.
- Research and understand consumer behavior within marketing campaigns.
- Utilise appropriate tools to determine and develop customer profiling.
- Develop relevant messaging strategies.
- Develop and implement effective communication strategies.
- Apply factual and conceptual knowledge of marketing to complex situations.
- Understand a wide range of techniques and methodologies used in marketing management.
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