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Masters
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Business Management & Marketing
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Master in Strategic Marketing (MA) - BSBI (Barcelona)
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MASTERS

Master in Strategic Marketing (MA) - BSBI (Barcelona)

Berlin School of Business and Innovation (BSBI)
BarcelonaSpain
On campus
Full-time
€12,600.00total
 2520 Points
Duration
1 Year, 6 Months
Language
English
Start date
Nov 2024

Program Description

The master in Strategic Marketing (MA) will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as give you an overview of the different requirements of local, national, and global markets.

Degree awarded by Universita Telematica Internazionale UNINETTUNO.

Entry Requirements

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Curriculum

Courses

Economics

Introduction to Business Administration

Mathematics

Introduction to Law

Business Management

Organisational Dynamics and Behaviour

Information Management

Introduction to the German language

Monetary Economics

Statistics and Business Statistics

International Contract Law

Banking and Finance

Financial Accounting

Marketing

Advanced German language

Public Economics

Management Accounting

Industrial Organisations

Business Law

Financial Mathematics

Business German Language

Research Methods and Dissertation

Learning Outcomes

Upon successful completion of the master in Strategic Marketing (MA) students should be able to:

  • Develop and evaluate marketing strategies.
  • Research and understand consumer behavior within marketing campaigns.
  • Utilise appropriate tools to determine and develop customer profiling.
  • Develop relevant messaging strategies.
  • Develop and implement effective communication strategies.
  • Apply factual and conceptual knowledge of marketing to complex situations.
  • Understand a wide range of techniques and methodologies used in marketing management.
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