The master in Strategic Marketing (MA) will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as give you an overview of the different requirements of local, national, and global markets.
Degree awarded by Universita Telematica Internazionale UNINETTUNO.
Entry Requirements
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Curriculum
Courses
Economics
Introduction to Business Administration
Mathematics
Introduction to Law
Business Management
Organisational Dynamics and Behaviour
Information Management
Introduction to the German language
Monetary Economics
Statistics and Business Statistics
International Contract Law
Banking and Finance
Financial Accounting
Marketing
Advanced German language
Public Economics
Management Accounting
Industrial Organisations
Business Law
Financial Mathematics
Business German Language
Research Methods and Dissertation
Learning Outcomes
Upon successful completion of the master in Strategic Marketing (MA) students should be able to:
Develop and evaluate marketing strategies.
Research and understand consumer behavior within marketing campaigns.
Utilise appropriate tools to determine and develop customer profiling.
Develop relevant messaging strategies.
Develop and implement effective communication strategies.
Apply factual and conceptual knowledge of marketing to complex situations.
Understand a wide range of techniques and methodologies used in marketing management.
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