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Masters
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Business Management & Marketing
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Master in Marketing Management (MSc) - EUR (Rotterdam)
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Marketing Management (MSc) - EUR (Rotterdam)

    Erasmus University Rotterdam
    Rotterdam, Netherlands
    On campus
    Full-time
    €2,530.00/year
    Duration
    1 Year
    Language
    English

    Program Description

    The Master in Marketing Management (MSc) course at Erasmus University Rotterdam studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study program at a university with a strong international reputation in marketing teaching and research.

    - €2.314 (Statutory fee: Dutch / EEA students)
    - €12.600 (Institutional fee: Dutch / EEA students)
    - €21.500 (Institutional fee: non-EEA students)

    Entry Requirements

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    Curriculum

    Core Courses

    Consumer Behaviour

    Consumer Marketing Research

    Thesis Topic Development

    Marketing Strategy

    Marketing Strategy Research

    MM Thesis Clinic

    Thesis

    Tracks

    Brand & Product Management

    Advertising & Communication

    International Product Management

    Choice Architecture

    Neuromarketing

    Marketing of New Products

    Pricing: Creating and Capturing Value

    Customer Centricity

    Brand Development

    Customer Experience Management

    Sales Force Leadership

    Noise

    Digital Marketing & Analytics

    Marketing Analytics

    Neuromarketing

    Big Data Analytics for Marketing Insight

    Pricing: Creating and Capturing Value

    Online Customer Behaviour in the Age of Disruption

    Digital Footprints of Consumer Preferences

    Sales Force Leadership

    Noise

    Jobs - Careers

    • Product/Brand Manager
    • Market Researcher
    • Account Manager
    • Media Planner
    • Advertising Strategist
    More
    Outdated Content
    The content has not been updated in the last 6 months

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