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Masters
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Business Management & Marketing
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Master in Marketing Management (MSc) - EUR (Rotterdam)
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Marketing Management (MSc) - EUR (Rotterdam)

    Erasmus University Rotterdam
    Rotterdam, Netherlands
    On campus
    Full-time
    €2,695.00/year
    Duration
    1 Year
    Language
    English
    Apply date
    Apr 2025
    Start date
    May 2025

    Program Description

    The Master in Marketing Management (MSc) course at Erasmus University Rotterdam studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study program at a university with a strong international reputation in marketing teaching and research.

    Entry Requirements

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    Curriculum

    Core Courses

    Consumer Behaviour

    Consumer Marketing Research

    Thesis Topic Development

    Marketing Strategy

    Marketing Strategy Research

    MM Thesis Clinic

    Thesis

    Tracks

    Brand & Product Management

    Advertising & Communication

    International Product Management

    Choice Architecture

    Neuromarketing

    Marketing of New Products

    Pricing: Creating and Capturing Value

    Customer Centricity

    Brand Development

    Customer Experience Management

    Sales Force Leadership

    Noise

    Digital Marketing & Analytics

    Marketing Analytics

    Neuromarketing

    Big Data Analytics for Marketing Insight

    Pricing: Creating and Capturing Value

    Online Customer Behaviour in the Age of Disruption

    Digital Footprints of Consumer Preferences

    Sales Force Leadership

    Noise

    Jobs - Careers

    • Product/Brand Manager
    • Market Researcher
    • Account Manager
    • Media Planner
    • Advertising Strategist
    More
    Outdated Content
    The content has not been updated in the last 6 months

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