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Duration
2 Years
Language
English
Program Description
The rise of competitive pressure and the spread of digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.
84.1% of graduates are employed on graduation day
Following this evolution, the Master in Marketing Management (MSc) program at Bocconi University offers a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers' behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Bocconi University is ranked 3rd in Europe in Business and Management (QS Ranking 2023).
84.1% of graduates are employed on graduation day
Following this evolution, the Master in Marketing Management (MSc) program at Bocconi University offers a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers' behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Bocconi University is ranked 3rd in Europe in Business and Management (QS Ranking 2023).
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Curriculum
Jobs - Careers
- Product Manager
- Brand Manager
- Advertising Strategist
- Market Analyst
- Media Planner
- Key Account Manager
- Customer Relationship Manager
- Trade and Retail Manager
- Sales Manager
- Category Manager
- PR Manager
- Event Manager
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