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Duration
1 Year
Language
English
Program Description
The master in Marketing in the Digital Era (MBA) is a general program aimed at university graduates of various disciplines including of course those with degrees in Economics, Business, and related disciplines.
The Marketing in the Digital Era concentration prepares students to recognize, embrace and manage change in the global market environment, which is buffeted by many forces that include: new technologies, the information highway, and changing managerial hierarchies and organizations.
Especially, the concentration prepares students to meet the demands of today’s ever-changing technological environment. Digital media and social networking are at the heart of marketing strategies across a variety of businesses, empowering consumers and business customers alike, and graduate students are prepared to function in this context.
Contact Brive if you want to learn more about the program's tuition fees.
The Marketing in the Digital Era concentration prepares students to recognize, embrace and manage change in the global market environment, which is buffeted by many forces that include: new technologies, the information highway, and changing managerial hierarchies and organizations.
Especially, the concentration prepares students to meet the demands of today’s ever-changing technological environment. Digital media and social networking are at the heart of marketing strategies across a variety of businesses, empowering consumers and business customers alike, and graduate students are prepared to function in this context.
Contact Brive if you want to learn more about the program's tuition fees.
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