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Masters
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Business Management & Marketing
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Master in Marketing and Analytics (MSc) - Aston University
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Marketing and Analytics (MSc) - Aston University

    Aston University
    BirminghamUK
    On campus
    Full-time
    €27,346.64/year
    Duration
    1 Year
    Language
    English

    Program Description

    The master in Marketing and Analytics (MSc) will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

    The master in Marketing and Analytics (MSc) will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organizations.

    Entry Requirements

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    Curriculum

    Marketing Courses

    Marketing Management

    Consumer Behaviour

    Strategic Brand Management

    Digital Marketing

    Analytics Courses

    Descriptive Analytics

    Decision Models

    Data Mining and Web Analytics

    Performance Analytics

    Plus

    Research Methods Workshop

    Ethics in Academic Practice

    The Aston Global Advantage

    Either

    Business Project or Dissertation
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