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€22,400.00total
2240 PointsDuration
11 Months
Language
English
Apply date
Sep 2024
Program Description
The Master in Luxury Brand Management at Domus Academy Milano prepares students to manage the delicate balance between creativity and business for luxury brands.
Students will learn how a brand’s purpose and range fit within a broader demographic, social and cultural landscape. Tomorrow’s luxury brand managers will explore the emerging values attached to luxury.
Students will understand that branding is a mix of science and art, rationale and emotion. During the Master in Luxury Brand Management, they will practice how to identify individual customer behaviors and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.
Students will learn how a brand’s purpose and range fit within a broader demographic, social and cultural landscape. Tomorrow’s luxury brand managers will explore the emerging values attached to luxury.
Students will understand that branding is a mix of science and art, rationale and emotion. During the Master in Luxury Brand Management, they will practice how to identify individual customer behaviors and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.
Entry Requirements
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Learning Outcomes
On successful completion of this program students will be able to:
- Gain a broad understanding of the luxury market through industry-based projects and interaction with professionals.
- Design omni-channel strategies to narrate a brand’s heritage, story, excellence and innovation in unique ways.
- Recognise customer behaviours and social patterns and uncover powerful insights to help luxury brands grow their influence through engaging and memorable experiences.
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Curriculum
Jobs - Careers
- Luxury Brand Manager
- Product Manager
- Marketing Manager
- Digital Communication Expert
- Communication & PR Manager
- Branding & Marketing Consultant in the Luxury Industry
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