Digital Marketing and Omnichannel Strategy (MSc) - MBS

As part of the master in Digital Marketing and Omnichannel Strategy (MSc), the marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture.

In the master in Digital Marketing and Omnichannel Strategy (MSc), you will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

The earlier you apply to the program, the more likely you are to receive a scholarship!